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"Gut Liking for the Ordinary: Incorporating Design Fluency Improves ..."

Jan R. Landwehr, Aparna A. Labroo, Andreas Herrmann (2011)

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DOI: 10.1287/MKSC.1110.0633

access: closed

type: Journal Article

metadata version: 2020-05-14

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Jan R. Landwehr, Aparna A. Labroo, Andreas Herrmann:
Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts. Mark. Sci. 30(3): 416-429 (2011)

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