"Advertising to Early Trend Propagators: Evidence from Twitter."

Anja Lambrecht, Catherine Tucker, Caroline Wiertz (2018)

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DOI: 10.1287/MKSC.2017.1062

access: closed

type: Journal Article

metadata version: 2020-05-14

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Anja Lambrecht, Catherine Tucker, Caroline Wiertz:
Advertising to Early Trend Propagators: Evidence from Twitter. Mark. Sci. 37(2): 177-199 (2018)

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