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"Dynamic Customer Management and the Value of One-to-One Marketing."

Romana Khan, Michael Lewis, Vishal Singh (2009)

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DOI: 10.1287/MKSC.1090.0497

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - journals/mktsci/KhanLS09
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  - https://dblp.org/rec/journals/mktsci/KhanLS09
Romana Khan, Michael Lewis, Vishal Singh:
Dynamic Customer Management and the Value of One-to-One Marketing. Mark. Sci. 28(6): 1063-1079 (2009)

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