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"A Model for the Construction of Country-Specific Yet Internationally ..."
Martijn G. de Jong, Jan-Benedict E. M. Steenkamp, Bernard P. Veldkamp (2009)
- Martijn G. de Jong, Jan-Benedict E. M. Steenkamp, Bernard P. Veldkamp
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A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales. Mark. Sci. 28(4): 674-689 (2009)
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