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"Lowering Customer Evaluation Costs, Product Differentiation, and Price ..."

Bing Jing (2016)

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DOI: 10.1287/MKSC.2015.0918

access: closed

type: Journal Article

metadata version: 2020-05-14

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Bing Jing:
Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition. Mark. Sci. 35(1): 113-127 (2016)

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