"Firm Strategies in the "Mid Tail" of Platform-Based Retailing."

Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan (2011)

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DOI: 10.1287/MKSC.1110.0656

access: closed

type: Journal Article

metadata version: 2024-05-07

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Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan:
Firm Strategies in the "Mid Tail" of Platform-Based Retailing. Mark. Sci. 30(5): 757-775 (2011)

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