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"Pricing and Product Design for Vice Goods: A Strategic Analysis."

Sanjay Jain, Krista J. Li (2018)

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DOI: 10.1287/MKSC.2017.1082

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/JainL18
Sanjay Jain, Krista J. Li:
Pricing and Product Design for Vice Goods: A Strategic Analysis. Mark. Sci. 37(4): 592-610 (2018)

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