"Doing More with Less: Overcoming Ineffective Long-Term Targeting Using ..."

Ta-Wei Huang, Eva Ascarza (2024)

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DOI: 10.1287/MKSC.2022.0379

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type: Journal Article

metadata version: 2024-08-22

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Ta-Wei Huang, Eva Ascarza:
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals. Mark. Sci. 43(4): 863-884 (2024)

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