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"Price Dispersion and Legacy Discounts in the National Television ..."

Sylvia Hristakeva, Julie Holland Mortimer (2023)

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DOI: 10.1287/MKSC.2023.1442

access: closed

type: Journal Article

metadata version: 2024-04-01

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Sylvia Hristakeva, Julie Holland Mortimer:
Price Dispersion and Legacy Discounts in the National Television Advertising Market. Mark. Sci. 42(6): 1162-1183 (2023)

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