"Introduction to Theory and Practice in Marketing Conference Special ..."

Sunil Gupta et al. (2014)

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DOI: 10.1287/MKSC.2013.0830

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type: Journal Article

metadata version: 2020-05-14

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Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt:
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science. Mark. Sci. 33(1): 1-5 (2014)

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