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"Show and Sell: Studying the Effects of Branded Cigarette Product Placement ..."

Ali Goli et al. (2022)

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DOI: 10.1287/MKSC.2022.1362

access: closed

type: Journal Article

metadata version: 2023-01-31

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Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta, Sanjay K. Dhar:
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales. Mark. Sci. 41(6): 1163-1180 (2022)

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