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"What Happens When a Retailer Drops a Product Category? Investigating the ..."

Ali Goli, Pradeep K. Chintagunta (2021)

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DOI: 10.1287/MKSC.2021.1299

access: closed

type: Journal Article

metadata version: 2022-01-21

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Ali Goli, Pradeep K. Chintagunta:
What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales. Mark. Sci. 40(6): 1169-1198 (2021)

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