"Consumer Stockpiling and Competitive Promotional Strategies."

Manish Gangwar, Nanda Kumar, Ram C. Rao (2014)

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DOI: 10.1287/MKSC.2013.0814

access: closed

type: Journal Article

metadata version: 2020-05-14

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Manish Gangwar, Nanda Kumar, Ram C. Rao:
Consumer Stockpiling and Competitive Promotional Strategies. Mark. Sci. 33(1): 94-113 (2014)

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