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"Can Retail Sales Volatility be Curbed Through Marketing Actions?"

Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Gökhan Yildirim (2017)

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DOI: 10.1287/MKSC.2016.1013

access: closed

type: Journal Article

metadata version: 2023-03-27

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  - journals/mktsci/Esteban-BravoVY17
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  - https://dblp.org/rec/journals/mktsci/Esteban-BravoVY17
Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Gökhan Yildirim:
Can Retail Sales Volatility be Curbed Through Marketing Actions? Mark. Sci. 36(2): 232-253 (2017)

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