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"Valuing Customer Portfolios with Endogenous Mass and Direct Marketing ..."

Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Gökhan Yildirim (2014)

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DOI: 10.1287/MKSC.2014.0848

access: closed

type: Journal Article

metadata version: 2023-03-27

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  - https://dblp.org/rec/journals/mktsci/Esteban-BravoVY14
Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Gökhan Yildirim:
Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition. Mark. Sci. 33(5): 621-640 (2014)

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