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"The Sense and Non-Sense of Holdout Sample Validation in the Presence of ..."

Peter Ebbes, Dominik Papies, Harald J. van Heerde (2011)

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DOI: 10.1287/MKSC.1110.0666

access: closed

type: Journal Article

metadata version: 2020-05-14

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Peter Ebbes, Dominik Papies, Harald J. van Heerde:
The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity. Mark. Sci. 30(6): 1115-1122 (2011)

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