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"Models of Sequential Evaluation in Best-Worst Choice Tasks."

Tatiana Dyachenko, Rebecca Walker Reczek, Greg M. Allenby (2014)

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DOI: 10.1287/MKSC.2014.0870

access: closed

type: Journal Article

metadata version: 2023-09-30

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Tatiana Dyachenko, Rebecca Walker Reczek, Greg M. Allenby:
Models of Sequential Evaluation in Best-Worst Choice Tasks. Mark. Sci. 33(6): 828-848 (2014)

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