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"Frontiers: The Intended and Unintended Consequences of Privacy Regulation ..."
Jean-Pierre Dubé et al. (2025)
- Jean-Pierre Dubé, John G. Lynch, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett A. Johnson, Anja Lambrecht, Tesary Lin, Anna E. Tuchman, Catherine Tucker:
Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing. Mark. Sci. 44(5): 975-984 (2025)

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