"Commentary - Reexamining Bayesian Model-Comparison Evidence of Cross-Brand ..."

Jason A. Duan, Leigh McAlister, Shameek Sinha (2011)

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DOI: 10.1287/MKSC.1100.0611

access: closed

type: Journal Article

metadata version: 2020-05-14

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Jason A. Duan, Leigh McAlister, Shameek Sinha:
Commentary - Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through. Mark. Sci. 30(3): 550-561 (2011)

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