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"Investigating the Strategic Influence of Customer and Employee ..."

Jeffrey P. Dotson, Greg M. Allenby (2010)

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DOI: 10.1287/MKSC.1100.0584

access: closed

type: Journal Article

metadata version: 2020-05-14

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Jeffrey P. Dotson, Greg M. Allenby:
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance. Mark. Sci. 29(5): 895-908 (2010)

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