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"The Strategic Role of Exchange Promotions."

Preyas S. Desai, Devavrat Purohit, Bo Zhou (2016)

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DOI: 10.1287/MKSC.2015.0955

access: closed

type: Journal Article

metadata version: 2022-10-02

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Preyas S. Desai, Devavrat Purohit, Bo Zhou:
The Strategic Role of Exchange Promotions. Mark. Sci. 35(1): 93-112 (2016)

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