"Mining Brand Perceptions from Twitter Social Networks."

Aron Culotta, Jennifer Cutler (2016)

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DOI: 10.1287/MKSC.2015.0968

access: closed

type: Journal Article

metadata version: 2024-10-06

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Aron Culotta, Jennifer Cutler:
Mining Brand Perceptions from Twitter Social Networks. Mark. Sci. 35(3): 343-362 (2016)

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