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"Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of ..."

Kevin Y. C. Chung, Timothy P. Derdenger, Kannan Srinivasan (2013)

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DOI: 10.1287/MKSC.1120.0760

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/ChungDS13
Kevin Y. C. Chung, Timothy P. Derdenger, Kannan Srinivasan:
Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls. Mark. Sci. 32(2): 271-293 (2013)

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