"Editorial - Marketing Science: A Strategic Review."

Pradeep Chintagunta et al. (2013)

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DOI: 10.1287/MKSC.1120.0763

access: closed

type: Journal Article

metadata version: 2020-05-14

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Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin:
Editorial - Marketing Science: A Strategic Review. Mark. Sci. 32(1): 4-7 (2013)

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