"Editorial - Marketing Science and Big Data."

Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser (2016)

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DOI: 10.1287/MKSC.2016.0996

access: closed

type: Journal Article

metadata version: 2020-05-14

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Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser:
Editorial - Marketing Science and Big Data. Mark. Sci. 35(3): 341-342 (2016)

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