"Persuasive Puffery."

Archishman Chakraborty, Rick Harbaugh (2014)

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DOI: 10.1287/MKSC.2013.0826

access: closed

type: Journal Article

metadata version: 2020-05-14

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Archishman Chakraborty, Rick Harbaugh:
Persuasive Puffery. Mark. Sci. 33(3): 382-400 (2014)

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