"The Dimensionality of Customer Satisfaction Survey Responses and ..."

Joachim Büschken, Thomas Otter, Greg M. Allenby (2013)

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DOI: 10.1287/MKSC.2013.0779

access: closed

type: Journal Article

metadata version: 2020-05-14

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Joachim Büschken, Thomas Otter, Greg M. Allenby:
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis. Mark. Sci. 32(4): 533-553 (2013)

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