"Millennials and the Takeoff of Craft Brands: Preference Formation in the ..."

Bart J. Bronnenberg, Jean-Pierre Dubé, Joonhwi Joo (2022)

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DOI: 10.1287/MKSC.2022.1371

access: closed

type: Journal Article

metadata version: 2022-08-25

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Bart J. Bronnenberg, Jean-Pierre Dubé, Joonhwi Joo:
Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry. Mark. Sci. 41(4): 282-304 (2022)

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