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"Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do ..."
Bart J. Bronnenberg, Jean-Pierre Dubé (2023)
- Bart J. Bronnenberg
, Jean-Pierre Dubé
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Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?". Mark. Sci. 42(1): 28-31 (2023)
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