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"Modeling Customer Lifetimes with Multiple Causes of Churn."

Michael Braun, David A. Schweidel (2011)

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DOI: 10.1287/MKSC.1110.0665

access: closed

type: Journal Article

metadata version: 2020-08-25

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  - https://dblp.org/rec/journals/mktsci/BraunS11
Michael Braun, David A. Schweidel:
Modeling Customer Lifetimes with Multiple Causes of Churn. Mark. Sci. 30(5): 881-902 (2011)

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