"Real-Time Evaluation of E-mail Campaign Performance."

André Bonfrer, Xavier Drèze (2009)

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DOI: 10.1287/MKSC.1080.0393

access: closed

type: Journal Article

metadata version: 2020-05-14

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André Bonfrer, Xavier Drèze:
Real-Time Evaluation of E-mail Campaign Performance. Mark. Sci. 28(2): 251-263 (2009)

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