"Retailer-Driven Product Bundling in a Distribution Channel."

Hemant K. Bhargava (2012)

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DOI: 10.1287/MKSC.1120.0725

access: closed

type: Journal Article

metadata version: 2020-05-14

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Hemant K. Bhargava:
Retailer-Driven Product Bundling in a Distribution Channel. Mark. Sci. 31(6): 1014-1021 (2012)

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