"Latent Stratification for Incrementality Experiments."

Ron Berman, Elea McDonnell Feit (2024)

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DOI: 10.1287/MKSC.2022.0297

access: closed

type: Journal Article

metadata version: 2024-08-22

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Ron Berman, Elea McDonnell Feit:
Latent Stratification for Incrementality Experiments. Mark. Sci. 43(4): 903-917 (2024)

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