"Optimal Admission and Scholarship Decisions: Choosing Customized Marketing ..."

Alexandre Belloni et al. (2012)

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DOI: 10.1287/MKSC.1120.0707

access: closed

type: Journal Article

metadata version: 2020-05-14

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Alexandre Belloni, Mitchell J. Lovett, William Boulding, Richard Staelin:
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers. Mark. Sci. 31(4): 621-636 (2012)

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