"Research Note - Impact of Customer Knowledge Heterogeneity on Bundling ..."

Amiya Basu, Padmal Vitharana (2009)

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DOI: 10.1287/MKSC.1080.0445

access: closed

type: Journal Article

metadata version: 2020-05-14

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Amiya Basu, Padmal Vitharana:
Research Note - Impact of Customer Knowledge Heterogeneity on Bundling Strategy. Mark. Sci. 28(4): 792-801 (2009)

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