"How Finnair Socialized Customers for Service Co-Creation with Social Media."

Sirkka L. Jarvenpaa, Virpi Kristiina Tuunainen (2013)

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type: Journal Article

metadata version: 2023-07-04

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Sirkka L. Jarvenpaa, Virpi Kristiina Tuunainen:
How Finnair Socialized Customers for Service Co-Creation with Social Media. MIS Q. Executive 12(3): 4 (2013)

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