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"Addressing the Personalization-Privacy Paradox: An Empirical Assessment ..."
Juliana Sutanto et al. (2013)
- Juliana Sutanto, Elia Palme, Chuan-Hoo Tan, Chee Wei Phang:
Addressing the Personalization-Privacy Paradox: An Empirical Assessment from a Field Experiment on Smartphone Users. MIS Q. 37(4): 1141-1164 (2013)
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