"How Do Adopters Transition Between New and Incumbent Channels?"

Eric Overby, Sam Ransbotham (2019)

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DOI: 10.25300/MISQ/2019/13781

access: closed

type: Journal Article

metadata version: 2023-11-30

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Eric Overby, Sam Ransbotham:
How Do Adopters Transition Between New and Incumbent Channels? MIS Q. 43(1) (2019)

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