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"The Effects of Web Personalization on User Attitude and Behavior: An ..."
Shuk Ying Ho, David Bodoff (2014)
- Shuk Ying Ho, David Bodoff:
The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory. MIS Q. 38(2): 497-520 (2014)
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