"Examining the Impact of Keyword Ambiguity on Search Advertising ..."

Jing Gong, Vibhanshu Abhishek, Beibei Li (2018)

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DOI: 10.25300/MISQ/2018/14042

access: closed

type: Journal Article

metadata version: 2023-12-17

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  - https://dblp.org/rec/journals/misq/GongAL18
Jing Gong, Vibhanshu Abhishek, Beibei Li:
Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach. MIS Q. 42(3) (2018)

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