"SIM 1989 Jury Award Paper: Establishing Telemarketing Leadership Through ..."

W. Frank Cobbin Jr., Kenneth A. Kozar, Stephen J. Michaele (1989)

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type: Journal Article

metadata version: 2020-05-15

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W. Frank Cobbin Jr., Kenneth A. Kozar, Stephen J. Michaele:
SIM 1989 Jury Award Paper: Establishing Telemarketing Leadership Through Information Management: Creative Concepts at AT&T American Transtech. MIS Q. 13(3): 361-372 (1989)

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