"The Long-term and Spillover Effects of Price Promotions on Retailing ..."

Dennis J. Zhang et al. (2020)

> Home

Details and statistics

DOI: 10.1287/MNSC.2019.3316

access: closed

type: Journal Article

metadata version: 2020-07-15

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mansci/ZhangDDQZLLY20
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mansci/ZhangDDQZLLY20
Dennis J. Zhang, Hengchen Dai, Lingxiu Dong, Fangfang Qi, Nannan Zhang, Xiaofei Liu, Zhongyi Liu, Jiang Yang:
The Long-term and Spillover Effects of Price Promotions on Retailing Platforms: Evidence from a Large Randomized Experiment on Alibaba. Manag. Sci. 66(6): 2589-2609 (2020)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.