"Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online ..."

Shengqi Ye, Göker Aydin, Shanshan Hu (2015)

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DOI: 10.1287/MNSC.2014.1915

access: closed

type: Journal Article

metadata version: 2020-09-18

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Shengqi Ye, Göker Aydin, Shanshan Hu:
Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online Retailer. Manag. Sci. 61(6): 1255-1274 (2015)

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