"Effects of Recommendation Neutrality and Sponsorship Disclosure on Trust ..."

Weiquan Wang, Jingjun (David) Xu, May D. Wang (2018)

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DOI: 10.1287/MNSC.2017.2906

access: closed

type: Journal Article

metadata version: 2022-10-02

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Weiquan Wang, Jingjun (David) Xu, May D. Wang:
Effects of Recommendation Neutrality and Sponsorship Disclosure on Trust vs. Distrust in Online Recommendation Agents: Moderating Role of Explanations for Organic Recommendations. Manag. Sci. 64(11): 5198-5219 (2018)

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