"Combining Ad Targeting Techniques: Evidence from a Field Experiment in the ..."

Albert Valenti, Chadwick J. Miller, Catherine E. Tucker (2025)

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DOI: 10.1287/MNSC.2023.02310

access: closed

type: Journal Article

metadata version: 2025-10-17

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Albert Valenti, Chadwick J. Miller, Catherine E. Tucker:
Combining Ad Targeting Techniques: Evidence from a Field Experiment in the Auto Industry. Manag. Sci. 71(10): 8586-8603 (2025)

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