"Long Lags and Large Returns: Experimental Evidence from Advertising to ..."

Michael Thomas, Marcel Goic, Kirthi Kalyanam (2025)

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DOI: 10.1287/MNSC.2023.02661

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type: Journal Article

metadata version: 2025-10-17

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Michael Thomas, Marcel Goic, Kirthi Kalyanam:
Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses. Manag. Sci. 71(10): 8750-8766 (2025)

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