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"Allocating Spending Between Advertising and Information Technology in ..."
Yong Tan, Vijay S. Mookerjee (2005)
- Yong Tan, Vijay S. Mookerjee:
Allocating Spending Between Advertising and Information Technology in Electronic Retailing. Manag. Sci. 51(8): 1236-1249 (2005)
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