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"Consumer Boycotts, Country of Origin, and Product Competition: Evidence ..."

Qi Sun et al. (2021)

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DOI: 10.1287/MNSC.2020.3778

access: closed

type: Journal Article

metadata version: 2021-10-05

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Qi Sun, Fang Wu, Shanjun Li, Rajdeep Grewal:
Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China's Automobile Market. Manag. Sci. 67(9): 5857-5877 (2021)

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