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"Do Promotions Benefit Manufacturers, Retailers, or Both?"
Shuba Srinivasan et al. (2004)
- Shuba Srinivasan, Koen H. Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe:
Do Promotions Benefit Manufacturers, Retailers, or Both? Manag. Sci. 50(5): 617-629 (2004)
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