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"Research Note: Additional Learning and Implications on the Role of ..."

David A. Soberman (2004)

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DOI: 10.1287/MNSC.1040.0288

access: closed

type: Journal Article

metadata version: 2020-06-30

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David A. Soberman:
Research Note: Additional Learning and Implications on the Role of Informative Advertising. Manag. Sci. 50(12): 1744-1750 (2004)

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